Our Story
HoÅŸgeldin! We're glad you're here.Â
The origin history of peÅŸtemal towels (known as Turkish towels) dates back 7th century A.D. to the Ottoman era. The popularity of the Turkish bath culture encouraged the country to cultivate its innovative design. The perfect combination of quality Turkish cotton, intricate weaving techniques, and unique styles and design resulted in global recognition and appreciation.
As immigrants from Turkey, the Bekçe family is here to introduce the charm of peştemal towels to the rest of the world.
The name "Feshka" is inspired by the traditional Turkish language, "fesga," which translates to a piece of cotton. We have chosen this word to signify every piece of cotton; every little detail of the towel is handled wholeheartedly with you in mind.
Feshka's uniqueness is embedded in product design and production. Feshka towels are made of 100% organic and OEKO-TEK® certified organic Turkish cotton. Feshka towels are soft to touch, eco-friendly, and toxic-free, making them safe for all skin types.
Designed to be practical, lightweight, and fashionable, it introduces versatile usage over the traditional towel. We invite you to explore the comfort and beauty of Feshka towels, whether it's the beach, park, or even at the comfort of your own home.
Teşekkürler,
Feshka
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Our Commitment to Clean Water
At Feshka, we believe that businesses have a responsibility to give back to the planet and the people who call it home. That’s why we are proud members of 1% for the Planet, a global network of businesses that pledge to donate at least 1% of their annual sales to environmental and social causes.

As part of this commitment, we dedicate 1% of our sales to organizations fighting the global water crisis. Access to clean, safe water is a fundamental human right, yet millions of people around the world still lack reliable sources of clean drinking water. By supporting nonprofits that work to provide sustainable water solutions, we strive to make a meaningful impact in the lives of those who need it most.

Through our partnership with 1% for the Planet, every purchase you make helps fund projects that improve water access, protect vital water sources, and promote sustainable water management. Whether it’s building wells, restoring ecosystems, or supporting clean water initiatives, we are dedicated to making a difference—one drop at a time.

By choosing Feshka, you’re not just investing in high-quality Turkish towels—you’re also supporting a movement that prioritizes the health of people and the planet. Together, we can make clean water accessible for all and create a future where no one has to live without this essential resource.
Thank you for being part of our mission.